Gulfstream have unveiled a new look for their website, gulfstream.com, this week, optimised for mobile and with new features, navigation and with an interactive experience for users, showing what their aircraft can do, rather than telling them about it. The new site has brought the leading aircraft manufacturer up-to-date, using the latest technology and advantages that interactive features can offer.
With virtual tours of all the Gulfstream current models, the new website offers a completely different experience, including high-quality photographs and interactive range maps. There are different cabin configuration views and aircraft refurbishment options and also a preowned inventory section.
“Gulfstream.com provides a completely interactive experience for users. From aircraft information to product support search capabilities, the redesign is a true extension of our brand,” said Scott Neal, senior vice president, Worldwide Sales and Marketing, Gulfstream. “Gulfstream strives to create and deliver the world’s finest aviation experience and we know that means providing a multimedia experience that complements how we do business.”
Gulfstream say that the aim behind redevelopment was to engage their visitors; to encourage them to share information and the improved design gives greater capacity for this, with an inclusion of a support section that enables users to connect to Gulfstream’s product support network, service centres and search-by-aircraft model with a technical download feature. The company section includes access to Gulfstream history, community initiatives and careers.
“We want visitors to be more engaged, to stay longer, share their discoveries with others and connect with us more,” said Bill Shira, vice president, Brand Marketing, Gulfstream. “Whether you are searching for an aircraft, researching available safety features or looking for a job, no matter what the need, the website can provide the answer. This site is one of our primary faces to the world, and this redesign is a testament to our superior customer service.”
Take a look at the stunning new site here.