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Nicole Kidman New Etihad AmbassadorIn a bid to increase global awareness, Etihad Airways has announced the signing of Australian actress Nicole Kidman as their latest brand ambassador. Ms Kidman has featured in a video ad, part of which was filmed onboard an Etihad Airbus A380, and stills will be appearing in more than 130 countries around the world.

The campaign, launched this week, is aimed at raising global awareness and Ms Kidman was selected because, according to Peter Baumgartner, chief commercial officer for Etihad, “Nicole Kidman, as a globally respected artist, was the perfect voice and face for our story, and embodies worldly sophistications, intelligence, originality and elegance – values which form the foundations of the Etihad brand.”

Ms Kidman said she was impressed with the passenger services experience she had previously enjoyed with Etihad before joining the campaign. She said, “I loved doing it because I think The Residence is one of a kind, and it’s an apartment in the sky. I spent four days shooting on it and it still blows my mind that it is so big.”

Ms Kidman is not the first Australian actress to promote Etihad’s star Airbus, The Residence. Danii Minogue also worked with the airline last year.

SATCOM Services ProvidersSATCOM Direct have opened new offices in Melbourne, Ottawa and Denver, bringing their totals now to nine international and five U.S. offices.

The company, who provide training, support and SATCOM consultations for pilots, maintenance departments and flight crews, will be celebrating the opening of the Melbourne, Australia office at AVALON – the Australia International Airshow and Aerospace & Defence Expo.

“This expansion supports our mission to provide total solutions to our customers. We are where they are,” said David Greenhill, SATCOM Direct president. “Each new location was strategically selected to serve our expanding customer base.”

Global satellite communications providers are in high demand in the aviation industry as passenger demand grows ever higher for inflight communications.

Providers of Inflight Messaging with GLOBALink ACARSHong Kong Airlines this week became the launch airline for the latest Rockwell Collins service that offers live credit card authorisation using WiFi over the ARINC ACARS infrastructure.

The first service of its kind in the industry is offered via an agreement with the DFASS Group, retail options providers for Duty Free luxury brands.

The introduction of the service will eliminate losses for HKA due to credit card fraudulent activity and will offer them greater scope for the provision of high value items in addition to immediate seat upgrades with the safe removal of credit card spending limits.

“In-flight credit card sales represent an important revenue stream for our airline,” said Mr. Stanley Kan at HKA.  “However, without the ability to conduct live credit card authorization, we faced the risk of loss due to fraudulent transactions.  Now, by validating transactions in real time, we can significantly decrease our risk.”

“Our Wi-Fi over ACARS solution allows airlines to capitalize on their existing equipment to conduct live credit card authorizations without the need to invest heavily in expensive connectivity equipment,” said Heament John Kurian, managing director, IMS Asia Pacific for Rockwell Collins. “With this cost-effective new service, we can help airline customers around the world increase security by identifying individuals involved with fraudulent credit card activity.”

Other Leading Providers of Inflight Internet & CommunicationsGogo, global aviation communications providers, who recently acquired FAA regulatory approval for its in-flight connectivity solution, has today announced that it may break its own records for installs during 2015.

With a backlog of more than 1000 commercial aircraft installs and a growing base in the business aviation sector, the company expects that at least 50% of its backlog will be scheduled and installed this year, which will break records for the company, who also expect to bring online 500 additional commercial sector installs by the end of the year.

In-flight connectivity solutions are big business this year and with upgrades and retrofits for NextGen systems, Gogo and other global communications providers are in for a busy time!

Other Passenger In-flight Connectivity Providers for Business JetsGogo, Illinois-based global aviation communications provider, has today announced that it has received FCC regulatory approval to air its latest in-flight connectivity solution on 1000 aircraft.

Operating the 2Ku system is a big step for Gogo, with its NextGen technology, which they expect to be available after the summer of this year. Gogo say they expect the new, 4.5inch antenna to deliver peak speeds of more than 70 Mbps to the aircraft.

Michael Small, president and CEO of Gogo said, “Clearing the necessary regulatory hurdles to provide this service to an aircraft flying anywhere around the globe is no small feat. Gogo has proven it is a leader at navigating these environments for all aircraft types no matter where they fly. We are happy that the launch of 2Ku is proceeding as planned and are continuing to work with the FAA on approval for installation.”

The introduction of NextGen technology for commercial aircraft is going to be welcomed by airlines and passengers, with global expectation for in-flight connectivity growing. Currently, business aviation operators enjoy seamless connectivity through Inmarsat SwiftBroadband and Iridium satellite networks providers.

Cabin Services Solutions ProvidersLatin American LATAM Airlines Group has announced that it will invest $100 million on cabin services tech projects to help provide an enhanced passenger experience.

Plans include a Smartphone app for passengers to manage their travel arrangements, improvements to flight status systems that is aimed at giving passengers greater access to flight information and, through a deal signed with YouTube, passenger access to popular channels integrated into the in-flight entertainment system.

In addition, the launch of LAN & TAM Entertainment has been announced – a wireless IFE system that will allow passengers to watch TV, movies and video using their personal mobile devices on board.

Although WiFi connectivity is not yet part of the offering, LATAM Group have revealed that they have been exploring the possibility for a number of years and their eventual aim is to include WiFi in their free package.

Passenger Communications & In-Flight Connectivity Solutions for the Business Jet Flight DeckAs an industry, aviation is awash with discussion about the benefits, both safety and operational, of in-flight connectivity through e-enablement.

The business aviation sector is ahead of the game in this and many other areas, as many BIZAV operators are already utilising WiFi and in-flight connectivity, not just for passenger communications, but also for keeping the flight deck up-to-date, using the latest solutions, such as connected Electronic Flight Bags (EFBs) and increasing flight efficiency with real-time access to flight data and weather updates.

In the Middle East, cabin crew use the aircraft enhanced connectivity to save valuable time, one of the driving forces for business passengers. Using in-flight connectivity features enables cabin crew to send and receive updates, such as cabin maintenance requirements and aircraft status, which can lead to faster turnaround times, ultimately saving business aircraft operators time and money.

In-flight connectivity solutions providers for the business aviation sector make full use of the latest technology to ensure that operators around the world can streamline their operations. The commercial sector is sure to follow.

Providers of Passenger Communications for Business AircraftHoneywell’s JetWave SATCOM systems will be fitted by GDC Technics in an agreement signed in Dubai last weekend for in-service Boeing and Airbus business and commercial aircraft. The system, JetWave, will be available during 2015 and supports the Inmarsat JetConnex (JX) WiFi service, promising to deliver consistent, high-speed inflight connectivity for business aircraft all over the globe.

GDC, Texan-based provider, will develop the STCs for the aircraft, including the Boeing range of business jets and Airbus corporate jets, which will enable the retrofit process to commence. The STCs will also be marketed to other completion centres and will encompass the following aircraft:

  • Airbus A319
  • Airbus A330
  • Airbus A340
  • Boeing 737
  • Boeing 747
  • Boeing 777
  • Boeing 787

Mike Beazley, vice-president of Aftermarket Sales for Business & General Aviation at Honeywell said, “Through this agreement with GDC Technics, Boeing and Airbus operators will soon be able to easily upgrade their aircraft with one of the most advanced and capable in-flight connectivity systems on the market. JetConnex will bring high speed, consistent global in-flight internet connectivity via WiFi to the cockpit and cabin and we expect to see significant demand for the technology, particularly for long haul commercial and business planes flying out of the Middle East.”

The partnership agreement the system will be focussed upon the Ka- and Ku-band, bringing greater bandwidth with Inmarsat SwiftBroadband for flight deck communications requirements.

Mohammed Alzeer, general partner of GDC Technics said, “High speed, consistent in-flight WiFi over land and sea is a technology game-changer for the industry. Through this agreement with Honeywell, bizliners and commercial air transport aircraft around the world will soon be able to access Inmarsat’s JX service.” Continuing, he echoed a sentiment that is widespread in the aviation industry, particularly in the business jet sector, “In today’s always-on society the ability to stay connected while in the air is fast becoming an expectation rather than a nice-to-have, making the JetWave hardware from Honeywell and JX service from Inmarsat an important differentiator for operators.”

Expectation is increasing noticeably in the business jet industry, as more and more executive travellers need the benefits of an ‘office-in-the-sky’ environment.

Worldwide Cabin Services ProvidersIt was announced at MEBA this month that Emteq, U.S. aviation products providers and China-based Haeco Private Jet Solutions have partnered to allow Haeco to deliver Emteq’s eConnect portfolio of IFE, Cabin Services and connectivity package, who will integrate the systems for cabin completion and refurbishment clients.

Haeco claim that the first Boeing business jet based in Asia has contracted them to engineer and integrate an eConnect Router and wireless IFE system. The install project will integrate with the existing cabin services package as an add-on, effectively upgrading the system and providing a cost-effective solution.

As passenger demands grow for greater bandwidth and seamless on-board connectivity, more and more providers of Cabin Services find themselves continually pushing the envelope with the latest technology at the most competitive prices.

Personal devices play an important role within the Cabin Services industry today as satellite communications technology delivers the reliability that is required on board the modern business jet.

Cost-Effective Solutions for Inflight Wi-Fi ConnectivityA Canadian passenger on a Singapore Airlines flight left us all with a valuable lesson last week after he racked up a whopping $1,171 bill for Wi-Fi connectivity on a flight from London to Singapore.

Mr Jeremy Gutsche was stunned to receive the bill after purchasing a 30 megabyte internet plan for less than $30. He unknowingly used his allowance and although aware that he would be responsible for charges beyond the 30MG usage, was shocked to realise that viewing 155 pages and uploading a PowerPoint document landed him with such a huge bill.

The provider of the onboard Wi-Fi connectivity service for Singapore Airlines, Swiss-based OnAir, argued that the charges offer ‘complete transparency’, and give passengers the choice to end sessions when charges reach a certain amount and graphic data usage displays consumption.

Mr Gutsche said, “Just because someone agrees to terms and conditions doesn’t mean those terms are ethical. I think the overage model is excessive and I can imagine someone like my mom, or a family, or a backpacker going aimlessly over.”

According to Euroconsult, satellite and communications consulting firm, just 6% of flight passengers use in-flight services – perhaps for this very reason. The demand for in-flight provision in the modern world is increasing and cost-efficient solutions are becoming a growing part of the competitive side of the business for airlines worldwide.