Travellers from Gatwick Airport will be able to enjoy a new shopping experience this year, as the operators opened a brand new duty free store.
Now, passengers can access the World Duty Free store as they leave security, giving them an opportunity to complete their seasonal shopping. The new retail area covers just shy of 2,000 square metres, and replaces the former store in a new location.
Much research has gone into the new duty free store, and this includes the use of some of the latest innovations in technology to help create a personalised experience for shoppers. The layout of the store has been carefully decided, to ensure shoppers have options to suit their own way of browsing. They will be able to find what they are looking for quickly under the new system, or equally, they will be able to browse at a slower pace to suit the time they have available.
Inside the new retail development is the addition of a dedicated beauty area measuring an impressive 628 square metres. The beauty area will feature new brands to Gatwick Airport, and a wide choice for shoppers with boutique stands from Chanel, Lancome, Clarins and Clinique to name a few. There are also make up, fragrance and skincare ‘zones’, stocked by some of the best brands in the world, and staffed with specialists to ensure a premium shopping experience akin to some of the world’s best designer High Street areas.
The selection of spirits in the retail area has also changed, as Gatwick embrace some of the UK’s best brands, such as the local ‘Silent Pool’ gin, distilled in Surrey, and local whiskies. The tasting bar is already proving popular to travellers, and the new digital signage offers the retailers the chance to entice shoppers through the doors with personalised content and dynamic updating.
The introduction of the latest innovations is opening up a new world to shoppers, who are able to interact with the technology to make their decisions, even including a comparison application for fashion that can be used with social media platforms.
With a massive selection of quality brands for toys, watches, jewellery, sunglasses, Fortnum and Mason hampers and more, passengers travelling from Gatwick will need to arrive early!