New & More Capable ARINCDirect Introduced by Rockwell Collins

Rockwell Collins acquired ARINC Inc last year in its largest purchase in its history at $1.4 billion. In the last 10 months, Rockwell Collins have folded ARINC into an information management services organisation with the former Air Routing International – now Ascend Flight Information Solutions and Computing Technologies for Aviation (CTA) businesses. Combined and branded as ARINCDirect, the marketplace is presented with a robust suite of flight planning and international-trip software with communications technology for enhanced aircraft and ground communications solutions.

Combining Ascend and ARINCDirect online, with an integration of mobile applications and consolidated customer billing was the first job for the aligned sales teams and progress was measured in subscriptions to the newly-bundled offerings.

“When we started out here, our objective was to look at where are the Ascend customers that might have different connectivity than Arinc, where are the Arinc customers that might use different international trip planning—and synch those customers up so that we can provide a combined value proposition,” Jeff Standerski, senior vice president of information management services, said. “We’ve been able to do that on 60-plus tails already within a nine-month period.”

As one of the biggest names and forefront players in the business aviation sector, Rockwell Collins’ ARINCDirect promises further advancement in the industry with ‘bundled’ features and integration with leading avionics systems, such as Pro Line Fusion suites and the improved iPad planning application.