It has been announced that Aircell, Gogo Inc’s business aviation communications provider, has been rebranded to firmly define the company’s two divisions – commercial and business aviation – and will now be known as Gogo Business Aviation.
Business aviation service providers bring aircraft communications services to the business aviation sector exclusively. Many providers have two divisions, as the requirements differ hugely in each sector.
Aircell has been trading since 1991 and are well-known for in-flight connectivity and Wi-Fi solutions using satellite network availability.
“Gogo’s mission is to advance aviation by connecting every aircraft with the most trusted communications services on and above our planet. Having our commercial and business aviation divisions share a brand will make more people aware of the full breadth of our business,” said Gogo’s president and CEO, Michael Small. “The rebranding will also help travellers recognize their favourite Gogo services, whether they’re aboard an airline, corporate, fractional or charter aircraft – anywhere in the world”.
“We’re thrilled to introduce Gogo Business Aviation as the next evolution of our brand,” said Gogo Business Aviation’s executive vice president and general manager, John Wade. “The past five years has seen a remarkable menu of in-flight capabilities emerge for business aircraft operators, including Internet, e-mail, voice, texting, personal smartphone usage, movies, TV episodes, news, weather, cockpit data and more. And at the same time, the onboard equipment has become orders-of-magnitude smaller, lighter and more affordable. These truly are exciting times.”
The rebranded division will also be relocating its headquarters to larger premises a short distance away to fully appreciate the focus of its market, while continuing to share expertise and technology, in addition to the brand name.