Brisbane Airport has installed two 3m x 5m LED screens in the international departures area upon which visitors can post 40 character messages to their departing loved ones via SMS between 07.30 and 11.00 each day.
The screens have been added as part of Brisbane Airport’s gradual move to a total digital transformation. In addition to SMS, the screens also display interactive and rich media content every 30 seconds for passengers and retailers at the terminal.
As well as looking great, the huge screens have created an ambience within the terminal that has been well received, according to Andrew Brodie, GM of Terminal Retail and Commercial at the airport. He said, “Our retailers can also target and engage more effectively with Chinese and Korean passengers by promoting bilingual special offers aligned to specific flight schedules. The bilingual ads have achieved an incremental uplift in sales against last year for specific product categories.”
Passengers are able to view local and International weather forecasts before departure, as well as the SMS messages, which can be seen from several areas of the terminal.
Brisbane Airport is the first in Australia to initiate the service.