In readiness for a busy summer period, Birmingham Airport has announced its investments to improve passenger experience in the journey through the airport, including new flight information displays and digital signage, redevelopment of security areas, boarding gates and a refurb of the current passenger waiting areas for boarding and security.
The whole airport site will enjoy some investment, as new restaurants and eateries, retail areas and a new 178-room Hilton Garden Inn are set to open later this year.
The major airport hub has experienced record growth, as have many airports around Europe during last year alone. This year will also see new long-haul routes for Birmingham, including to New York, Toronto and Boston, in addition to more short-haul destinations.
Airports all over the world are now putting more importance on passenger experience, and investments are becoming commonplace as passenger traffic increases. Infrastructure investment has been key during the last decade, to ensure a scalable approach is taken to rising passenger numbers, increasing mandatory regulations and the surge in passenger expectation.
Birmingham airport has confirmed that additional staff will be recruited in key ‘front-of-house’ locations, and the latest in digital signage will be in place before the beginning of the busy summer season.